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AFROMUSION VIDEO REVIEW: UPS AND DOWNS BY SELASI

8 Jul


AFROMUSION VIDEO REVIEW: SELASI – UPS AND DOWNS

JULY 7,2013-
Ghanaian artist, Selasi, has released the video for his song “Ups and Downs”. Mixed with English and Twi, the song has a catchy beat, describing the ups and downs of a relationship.
The video opens up with the audio of a couple fighting, where a lady is heard telling her man that she is not going to deal with his nonsense one more time. Next, the viewers are introduced to a fighting couple, and twenty four seconds later the lyrics for the song are introduced.

“Girl I know we’ve had our ups and downs” is the line introduced , as Selasi can be seen going down the steps of a home. As he drives to work frustrated, Selasi is shown thinking about the girl while the lyrics “ not saying I don’t love you, not saying I don’t love you” serve as the musical backdrop for the scene.
During the 6 month flashback, the video clearly shows how Selasi met his girlfriend. A mechanic, Selasi met his soon to be girlfriend while working as a mechanic at an auto body shop. His girlfriend brought her car into the shop and they entered into a relationship, however over time , the relationship encountered ups and downs .
The use of symbolism is evident in this “Ups and Down” video. In the beginning of the video, while Selasi’s girlfriend is yelling and screaming at him, she is wearing a pink shirt and her nails are pink. The only red items in that scene are the red cup and the soap. Red symbolizes the deepest love, it symbolizes love and adoration, however his girlfriend is seen wearing pink, possibly symbolizing a decrease in her love towards Selasi. As Selasi drives to work, there are scenes of him in a black coat and black shirt, symbolizing the lack of love. The only time Selasi is seen wearing red is during the morning on the day when he meets his girlfriend, he is seen wearing what appears to be red boxers or pants. Also, on the day that he meets his soon to be girl, she is wearing bright red lipstick-symbolizing the presence of love.

It is interesting that Selasi is able to go into the “heart” of cars, (note the red car parts between 1:48 and 2:04) in order to repair them, yet he seems incapable of mending the heart of his girlfriend, who is contemplating leaving him. Obviously, Selasi is feeling quite blue that they are having their “ups and downs” ( hence the blue uniform and gloves).

The love Selasi has for his girl is so heart wrenching- the viewers can feel his pain starting at 1:45 in the video. However, Selasi is making it clear that he probably won’t take his girl back if she “says that’s its over” because he doesn’t want the girl to “ come back crying on my(his) shoulder… they say all good things must come to an end, so girl I’m done.”Towards the end of the song, even Selasi’s friends are advising him to get rid of the girl, and their love for him is symbolized via their red soccer uniforms.

Toothpicks are used to carefully pick food up and down, and just like the toothpick that is clearly shown in his mouth, his relationship encountered several ups and downs. However, it seems that Selasi is ready to acknowledge the end of a relationship, if that’s what his girlfriend proposes to him.
Do the viewers really know what happens at the end of the day? Does Selasi stay with the girl or do they part ways like the birds departing the electrical wires? Will Selasi leave his highly wired relationship the way the birds leave their high wire at the end of the video? It is not really clear. Let us hope that Selasi will follow up this video with another one that answers all of the yet unanswered questions.

UPS AND DOWNS VIDEO–SELASI:

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AFROMUSION VIDEO REVIEW: I’M IN LOVE WITH YOUR GIRLFRIEND, BY JAYSO AND SARKODIE, ft. EFYA

27 May

AFROMUSION VIDEO REVIEW: I’M IN LOVE WITH YOUR GIRLFRIEND, BY JAYSO AND SARKODIE, FT. EFYA
May 27,2013

jayso

SARKKOOOOO

Sarkodie and Jayso have collaborated to create the TMG (The Mind Game) album. So far, such songs, including “Pizza and Burgers” ( which was nominated for a 2013 Ghana Music Award), and “Let’Em Know”, have been released with accompanying videos. Sarkodie and Jayso’s latest video release is for the song , “I’m in Love with Your Girlfriend”.
The song, in and of itself, is about a guy being in love with someone’s girlfriend. The full track can be heard here: http://www.hulkshare.com/thfcrijdg45c. In the song, a guy is telling a woman that he “can’t force himself to love” her because he has tried and tried, but the feeling is not the same for her. However, her girlfriend, is the one he is feeling and the one who makes his heart skip a beat. In the song, not only does the guy tell the woman that he is not in love with her, but his girlfriend also tells her as well. The girlfriend he is in love with knows that her best friend is in love with her boyfriend, telling her that “he can not force himself to love” her and that the girl should not live a lie, telling her that she is his girlfriend and that no other girl can make him feel the way she does.

Did you follow all of that? Good.

Sometimes hearing a song and seeing the video for a song are two different things. Jayso and Sarkodie have taken the “Im in Love With Your Girlfriend” song and created a completely extreme concept . In the video, which is a mini-movie, there are various story lines threaded throughout the video.
The video opens up with Jayso, Efya,and Chantelle A. (“Abena”) sitting in a fancy restaurant, celebrating Efya’s birthday, and enjoying the sweet Kasapreko Kasa Vino wine. The viewers can hear Abena singing the Happy Birthday song in a weird funny tone, but it seems as if she refuses to say Efya’s name during the song. In the next screen shot, the lovely Chantelle, playing the character of “Abena” and Jayso can be seen assisting Efya with the cutting of her birthday cake, and Efya exclaims that she is so delighted to be with two of her favorite people-her best friend and her boyfriend.

While Efya is thanking her man, Jayso, for a pleasant birthday, Abena is seen squeezing her face in disgust. While celebrating the joyous occasion, Abena starts caressing the thigh of Jayso, rapidly, and Jayso responds by spitting out his wine on his red and black blazer. Having received the response she wanted, Abena follows Jayso to the bathroom, leaving the birthday girl, Efya, alone, and in disbelief.
All of this happens before the song even begins.

As the song begins, Jayso is viewed in bed with a woman and his red blazer is resting on a chair. While he is telling a woman that he is in love with someone else, the video shows clips of his shoes, his jacket, a purse, and the necklace and dress Efya was wearing to the birthday party. Therefore, it is obvious that Efya is the girl resting in bed with him, although her face is still hidden. While Jayso is singing about his girlfriend makes his heart skip a beat, his girlfriend is busy caressing his chest, with red finger nails. But the most interesting thing about her hands, the same hands caressing his chest, is the ring she wears on her thumb. It appears that she is wearing a ring that is in the shape of a pistol, and the pistol is pointed directly at Jayso’s head.
After singing the chorus , “I’m in Love with your girlfriend, she’s in love with me”, the viewers see Efya’s face, as she confronts her best friend ,Abena, on the phone, much to the shock of Abena. While Efya is busy singing about how she is the best thing for Jayso, Abena can be seen, resting in bed, drinking away her sorrow, while listening to Efya on the phone.
During the middle of the night, the music stops, and while Jayso is resting peacefully in bed with the girl he is in love with (Efya), Efya sneaks out of bed and makes a phone call, in which she tells the listener to “go get that girl”.
In the next scene, Abena, who is shown resting peacefully on her bed, after enjoying a glass of Alomo Bitters, is kidnapped by an unknown person. By the time she reemerges, she is seen, tied up, sitting by herself, in the middle of nowhere, in her lingerie, with a bruised eye.
The music restarts, and the viewers are introduced to Sarkodie, the leader of the bad guys. Sarkodie basically tells her that she is wasting her time on Jayso, because obviously he doesn’t want her and she is making a fool out of herself. Meanwhile, Efya is standing next to Sarkodie, in a bright red and black dress, making it obvious that she was in charge of the kidnapping. The color “red” is relevant throughout the video. In the beginning of the video, Jayso was seen wearing a red blazer, the word “love” is highlighted in red in the title, Efya’s nails are red, and Abena’s pillows are red.

While Sarkodie is telling Abena his piece of mind, Abena sits there, listening to him with a smirk on her face, because she can see that the police are about to save her. Also, surprisingly, Jayso, is a police officer, possibly the chief of police. When the police confront the bad guys, Jayso looks at his girl, Efya. As Jayso hastily unties Abena from the ropes she is tied in, and lovingly enwraps her in his jacket, the only thing Abena says is, “I told you so”.

Wait!! What is she talking about? We never saw her having a conversation with Jayso, so what is she referring to? Did the viewers miss a scene?

Right when these thoughts are going through the minds of the viewers, the music video goes into rewind mode, back to the very beginning, when Jayso excuses himself from the table to go clean his jacket. As Jayso enters the bathroom to clean up, Abena confidently strolls into the mens’ bathroom, ensures that the stalls are empty, and tries to make a move onto Jayso. Jayso, being the pleasant man that he is, does not entertain her, but seems quite shocked when Abena brings up the topic of the diamonds. Diamonds, what diamonds? Diamonds from where and from whom?
Then the video ends.

This video leaves the viewers asking many questions, such as: What diamonds? Where did Jayso get the diamonds from and why does he have access to the diamonds- are they his personal diamonds or did he steal them from an evidence room? How does Efya know he has diamonds? How did Efya even meet Jayso? How did Abena find out about the diamonds? Did Efya befriend Jayso for the diamonds? Was the kidnapping planned by Abena to prove to Jayso that Efya was a bad person? If the kidnapping was planned by Abena, what is going to happen to Efya and Sarkodie, assuming that they are arrested? Now that Efya will be arrested, presumably, will Jayso now fall in love with his girlfriend’s (Efya) girlfriend (Abena)?

There are so many questions to be answered. This video can easily become a trilogy, very much the same way singer R.Kelly makes music videos which turn into connected mini-movies .
The “I’m in Love with Your Girlfriend” video entertains viewers but it also leaves them asking many questions in their head. Produced by 3rd Channel Direct, sponsored by Kasapreko Company Limited, and directed by 6miludo Media / Clockork Media , the “I’m in Love with your Girlfriend” video is quite complex and somewhat of a cliffhanger.
Luckily, Jayso and Sarkodie’s TMG Album still has unreleased songs, so hopefully, they will address the unanswered questions in an upcoming song. Jayso and Sarkodie obviously work well together, and each video they make collectively brings something new to the table. Each video becomes more and more complex, making the viewers watch each video more closely, in order to catch and interpret the symbolic themes strategically placed within the videos.
We will all patiently have to wait for the next Jayso and Sarkodie video, while wondering, “what diamonds”?

VIDEO:

AFROMUSION VIDEO REVIEW: WRITE FOR ME, BY PAAPA

24 Mar


By Afromusion, March 24, 2013
paapa image
Photo Credit: Paapa Music

Paapa , the brainchild behind Paapa Music, has recently released the video for the track “Write for Me”, which is the first track off of his Songs for Kukua album. Shot in Portland,Oregon, by FifGen films, the “Write for Me” video is a complex video, which garners various interpretations.
Signed with Skillion Records, Paapa is a talented Ghanaian musician whose creativity shines brighter and brighter in every song he creates. With songs entitled “Dear Grace”, “Jesus Cries”, “Solar”, and “Stronger”, the raw talent that Paapa exudes is incomprehensible. Songs for Kukua is Paapa’s sophomore album, following his Solar album. Paapa is talented not only musically but mentally. His ability to think outside of the box and do what is unique and new is what sets him apart from other musicians as a whole.

In the newly released video, “Write for Me”, the video is as complex as the mind of the song’s creator,Paapa. The video starts with a scene of a man writing a letter- it is unclear who is writing the letter. However, what is clear is that the letters are addressed to ‘Paapa’, therefore we know Paapa will be receiving letters, a stack of them. As Paapa starts singing, the listener is aware that he has just received a scholarship, and he will be moving to the dollar ship in order to pursue those dreams, because he feels that his dreams may not be possible if he stays with Kukua. Who is Kukua? What does Kukua represent- a person, a place, or a thing? Kukua is the personification of something but I will leave you to figure it out. The song sounds like a love song but yet he is telling Kukua that his dreams are not possible with her. As he sings about his doubt of Kukua, the song details Kukua’s response. Kukua replies, with tears in her eyes,“ Please don’t leave me, if you stay, we will find a way, so don’t leave me, if you stay we will find a way, I promise you.” While hearing the reply of Kukua, the viewers see letters being thrown away, but yet the letters keep coming, at the same rate in which they are being ripped and thrown away. Who is sending the letters? How are they getting to his house? How many letters are there? What message is stated in the letters—these are all the questions that go through the viewers mind .

As the song progresses, Paapa praises the beauty of Kukua, calling her a “queen”, but acknowledges that Kukua’s cedis and pesewas can not afford his dreams. Meanwhile, the letters keep appearing under Paapa’s door, and Kukua pleads with Paapa to stay, stating that she cannot bear to lose another piece of her, because she has already lost too many. While pleading with Paapa to stay, Paapa receives another mystery letter ( at the 2:02 mark)which states, “Now that I got your attention, you are going to receive the exact cedi note I received 18 years ago today. As soon as you finish reading this, you will hear a knock on your door .. knock, knock, knock”. There is also a cedi enclosed in the letter- Ghana’s currency. Right as Paapa is singing “alone”, he receives his framed 1 cedi, from a mystery woman who has appeared at his door. The symbolism is quite strong, between the word “alone”, the one cedi, and the words” Lets your dreams sail” written on the cedi bill, which is the same shade as the sweater Paapa is wearing. Right as Paapa is singing the words “ leave”, it is clear that the cedi that was included in the letter he just opened has “left” the table and is magically in the frame he is now holding. It is clear that Paapa is still fighting with the decision he made to leave, struggling with Kukua’s pleas to stay. In terms of the mystery girl at the door, she appears to just be a messenger, but notice that she is wearing a green jacket- it has symbolic meaning.

As the video wraps up, Paapa can be seen walking out of his apartment , with his bags in hand—while Kukua is still promising that if he stays ”we will find a way, I promise you”. It is clear that Paapa is going to leave, no matter what. What is not clear is whether or not he has the framed cedi in his packed bags. What is not clear is who is writing the letters, although it is signed “You”. Is it “ you” as in Paapa or “you” as in Kukua. The video which began with the shot of a man’s hand writing a letter, now ends with that same hand writing a letter—either the same letter or a different one- but the words are exactly the same. As the viewers see another letter being addressed to Paapa, and dated March 2031, the crumpled cedi returns. Is that the same cedi he received in the letter or is that the cedi that was in the frame? Why is it crumpled, isn’t he supposed to take it with him wherever he may be going? What is the significance of March 2031? As the song concludes, Paapa is seen leaving, walking down a green field. The green symbolizes many things – greener pastures, a place that can afford his dreams, the green U.S dollars, the dollar ship he referred to earlier in the song. The “green” represents “new opportunity”. Remember that the girl at the door was wearing a green jacket as well—she too represents “new opportunity” because she brought the framed cedi with the note that stated, “ let your dreams sail.”. As the song ends, Kukua changes her words. Instead of singing, “please don’t leave me”, the song ends with Kukua singing, “ if you leave, please write songs for me, and come back to me”.

That’s exactly what Paapa has done.

“Write for Me” Video:

Paapa music can be found at the following places:
YouTube: http://www.youtube.com/user/PaapaMusic?feature=watch
Twitter: https://twitter.com/paapamusic
Facebook: https://www.facebook.com/paapamusic
iTunes:
https://itunes.apple.com/us/artist/paapa/id349944147

AFROMUSION VIDEO REVIEW: JAYSO AND SARKODIE- LET ‘EM KNOW NOW

3 Mar


BY: Afromusion, March 2, 2013


Jayso and Sarkodie have teamed up to create the TMG (The Mind Game) album. The album will contain collaborations between the two, giving listeners a new blend of music to appreciate and respect. Jayso and Sarkodie released two songs off of the upcoming album in 2012, “Pizza and Burger”, and “I’m in Love with your Girlfriend”. In mid February 2013, the duo released their third song, “Let ‘Em Know Now”, and the accompanying video was their first animated video associated with the album.

“Let ‘Em Know Now” is the type of video that expresses its message through a symbolistic approach. The video opens up with a mystery voice explaining the difference between successful and non successful people, stating how obstacles are simply viewed as “hurdles” by the successful. Next, there is a cartoon image of Sarkodie and Jayso singing their “Pizza and Burgers” song to a sold out crowd. The mystery voice then poses the question , “Are your obstacles a financial one of perhaps the HATER?” The mystery voice continues to tell the viewers that usually HATERS will hold you back…but they won’t hold back Sarkodie and Jayso.

As the song begins, Jayso raps about how he is approaching his music hard, hitting the ground hard without a parachute, still blazing the charts, and going full force. As Jayso raps, the video correlates with his words. As he sings “Haters is out of line like a derailed train, I’m just saying, if they want to hate they should be well trained, who gonna stop me”, the cartoon version of Jayso is seen walking towards his “hater”. The “hater” is portrayed as a huge monster-like creature, in comparison to the animated Jayso. But animated Jayso, armed with his weapon, a piece of a drum set representing “music prowess” , approaches the “hater” head on, unafraid of what is before him. He runs towards the monster, singing about how “everybody wants to pull him down, but he keeps going, and at this rate(he) should be crowned.” As he runs towards his monstrous enemy, the “HATER”, who is 20X his size, he is able to slash the “Hater’s” throat and bring him tumbling down. He uses his musical token, the cymbal, to bring down his “Hater”. Remember, the monster represents all the “haters” he has faced in his life, especially as it relates to music-like haters in the music industry. But the music Jayso makes in the studio, will “let them know” what is up. Right when the animated Jayso has successfully brought down his own monstrous “hater”, the “Musichaterhene” and all of his workmen are shocked, while the animated Sarkodie is busy flirting with the animated beautiful lady. Equipped with a necklace which has a music emblem hanging from it, to symbolize that he is the “musichaterhene”, the King of the Music Haters-the Musichaterhene stands up and orders the “beast” to be released.

The “beast” is an even greater “hater”, more powerful and more deadly than the “hater” animated Jayso was forced to encounter. Seeing the “beast” , which is the ultimate “hater”, animated Jayso cries out of disbelief. Meanwhile, animated Sarkodie comforts the animated Jayso, by politely tapping his shoulder and taking a microphone. At this point, the animated Jayso had already “attacked” his haters using the piece from the drum set, and now the animated Sarkodie is about to use a different type of a musical instrument – his voice and his raps- to destroy his “haters”.
As the animated Sarkodie raps, the whole place starts to tremble, due to his lyrical prowess. The more he raps, the greater the impact. He raps about his enemies and the success he has had and hopes to continue having in the future. He doesn’t care what the enemies are saying about him—he just hopes to continue being a success. He raps about how he hears what people are saying about him, but he doesn’t really care because he will keep doing what he does and let his music speak for him. His music will “let them know” who is who and what is what.

As Sarkodie continues rapping, the “beast’ tries with all his might to keep his grip and attack him, but animated Sarkodie’s rap is just too much . Animated Sarkodie’s weapon, his rapping, is so powerful and so strong, that animated Jayso is forced to hold on to his hat, and eventually the “beast” , the Musichaterhene, and even the cute girls are blown away due to the tornado- type “musical winds” caused by Sarkodie’s rapping.
As a result of defeating their “haters”, the animated Sarkodie and Jayso are given rings which transport them to different places. Eventually they are transported to a place with lovely women and the video ends with them being pleasantly happy.

The video is cleverly done, in terms of the symbolism that is clearly displayed throughout the video. The huge monster like man and the beast represent the “haters”. Haters come in different shapes and sizes, but either way they always pose some sort of a threat. Right when you think you have overcome one hater, another one pops up, out of nowehere, like the beast. No matter how scary the haters may be, the video demonstrates that haters can be overcome if you stick with what you do best. If you focus on your skill and work hard, the haters will always be there, but your talent and skill will speak for itself and destroy them. Your talent and skill will ”let them know” that you work hard and are willing to attack all haters head on, with your weapon of destruction. In this case, the weapons are their musical talent.

TMG website: http://tmgalbum.com/index.php

LET ‘EM KNOW NOW VIDEO:Click here: http://www.youtube.com/watch?v=fphrK9fKClI

AFROMUSION VIDEO REVIEW : FIF WILSON- WE DO IT

26 Jan


AFROMUSION VIDEO REVIEW :  FIF WILSON- WE DO IT

By : Afromusion, 1.26.2013


Fif Wilson, a Ghanaian singer based in the United States, has released the video for his latest single,”We Do It”. The “We Do it” song is a bit different than his blockbuster single “Azonto Slow MO”, featuring Kukua Bee.  Unlike “Azonto Slow Mo”, which followed the Azonto trend, “We Do it” is a song about a relationship.

The “We Do It” video opens up with a couple standing on the street ,fighting over a small issue, while Fif checks his mail and returns to his home, thankful for the relationship he has.  The chaotic colors the couple is wearing resembles their chaotic relationship, while Fif and his lady are dressed in simple black and white. In the song, Fif Wilson sings about how he likes how “when they fight they keep it a secret, if it was any other girl , they would have tweeted…they plan things together, and our dreams will come true if we put enough effort, since we fly we should have our own airport”.

Fif Wilson continues into the song, introducing the chorus, “ I never really knew that we had it like… it makes my day when I hear them they say, they like the way we do it,do it”.

Comparing his love for the girl to an addition, and stating that she has his heart beating like a stereo, Fif is very clever with word selection. In a video with only four distinct scenes, the video is quite simple. The simplicity of the video is a reflection of the simplicity of the relationship evident in the video, one based on love that is “real, it’s not fiction”.

The video closes out with three dancers dancing very simple steps, under red lighting, the red symbolizing love. Once the music stops, the video only shows five guys, looking dapper, singing the chorus of the song.

“We Do It” is a love song, praising good, solid relationships that are built on trust and communication.

With Valentine’s Day approaching just around the corner, this is a great love song for couples who cherish and appreciate their relationships.

For more information on Fif Wilson, please go to:

Twitter: @fifwilson

Facebook: Fif Wilson

YouTube: iamfif

WE DO IT VIDEO

AZONTO SLOW MO:

https://www.youtube.com/watch?v=9nsNxuS2L3A

AFROMUSION VIDEO REVIEW : RICHIE MENSAH- THIS IS LOVE

22 Jan

AFROMUSION VIDEO REVIEW : RICHIE MENSAH- THIS IS LOVE
By : Afromusion, January 21,2013

Richie Mensah, from Lynx Entertainment, has recently released the video for his new song, “This is Love”. The “This is Love “ video starts off with Richie playing the piano, in chords which resemble the drops of water falling on him in the shower in adjacent scenes. The video starts out simply, with Richie relaxing on a bed, singing about how he never knew he would love again because the “first time my heart was left in pain”. But he continues to tell the listeners that he “never knew that (I) could smile, from so much joy inside, until you wiped my tears away.” It is when he says the word “joy” that the viewers see the face of the person who has brought him joy.

Richie Mensah continues into the song, introducing the chorus, singing that, “This is love, you are all that I see, im even missing you when you are with me, yes this is love, its just beginning, and I will love you every day ‘til the end..ooohhhh this is love”. This is a love song. A simple but elegant love song.

As Richie Mensah sings his song, one can feel the sincerity of his words. At times it is as if he is singing to the girl on his bed, but at other times he is looking straight into the camera and it is as if he is encouraging the viewer to look into his soul and feel the love he has encountered.

After singing the chorus in the Video, Richie Mensah is seen walking down the street, dressed in all black, as if he is going to a funeral. His movement down the street is highlighted with each strike of the piano, in a very distinct way. In the following scenes, we see him on a boat with the girl we saw earlier and then we see Richie buying a red rose from an elderly man, and the redness in the rose is the only prominent color in the scene. It symbolizes love, this is love. Out of nowhere, the viewer is introduced to a scene where the girl in the video is violently struck by a car while crossing the road. Once the girl is struck down, the girl turns into a ghost figure ,disappearing as Richie sings,” Im blind but I see” and “ Im still missing you when you are with me.” She also fades as he sings about how his love is just beginning. By the time the video reaches the 3:13 mark, it is evident that the girl has died but yet his love for the girl is so great and strong. By the time the video reaches the 3:18 mark, it makes the viewer gasp for air and hold back tears. The pain that Richie is feeling as a result of losing his love( the girl) and visiting her grave, and the love that he is still feeling for her (internal) is so great that there is a break in the song as the sound from the piano dwindles down, and the only thing left to say, while touching his heart is….This. .. is..…love.

Check out Richie Mensah’s new video, THIS IS LOVE: http://www.youtube.com/watch?v=11bp4jrBJXQ